How much should a small business pay for a website?

It depends on pages, features and industry. A DIY builder costs a monthly subscription plus your time; a professionally built local business site usually costs from several hundred to a few thousand dollars. Ours start at $890, priced by industry.

Are there monthly costs after the website is built?

Usually: a domain name (around $10–$25 a year), hosting, and someone to keep it secure and updated. Our hosting & care starts at $39/mo, or you can own the site outright with no monthly fee.

Is a cheap website worth it?

Only if it still does the job: loads fast on a phone, says clearly what you do, and makes it easy to call, book or order. A cheap site that doesn’t bring in customers is the expensive option.

Small Business Website Cost in 2026 (Real Prices)

The honest answer is “it depends”, but not on mysterious things. A website’s price comes down to who builds it, how many pages and features it needs, and what it costs to keep running. Here’s how to tell a fair price from a bad deal.

The three ways to get a website

Do it yourself with a website builder. The lowest cost up front: a monthly subscription plus your own time. Good if you enjoy it and your needs are simple. The hidden cost is your evenings, and a site that often never gets finished.
Start from a template. Faster and cheaper than custom work. You fill in your details and photos. (Our template pack is $69.)
Hire someone to build it. More up front, but you get a site planned around bringing in calls and bookings, and your time back. Prices vary widely between freelancers, small studios and big agencies.

What actually changes the price

Number of pages. A one-page site costs less than a site with a page per service and per area.
Features. Online booking, ordering, intake forms, a second language and payments each add work.
Your industry. A law firm or dental office needs more pages, more careful wording and more trust signals than a salon.
Writing and photos. Who writes the text and who provides the photos matters more than most people expect.

The monthly costs people forget

Domain name: usually around $10–$25 a year.
Hosting: where the site lives. Builders include it in the subscription; custom sites pay a host or a care plan.
Updates and security: someone has to keep it secure, backed up and current.
Changes: new prices, new hours, new photos. Ask who makes them and what it costs.

Red flags

You don’t own the domain or the site, so leaving means starting over.
“Guaranteed first page on Google.” Nobody can promise that.
No price until after a long sales process.
A pretty design with no clear way to call, book or order on a phone.

Our prices, for reference

We publish ours so you have a real number to compare. Websites are a one-time build priced by industry: from $890 for salons, $990 for restaurants, $1,650 for auto shops, $2,450 for law firms and medical practices, $2,950 for contractors and dentists. Hosting & care starts at $39/mo, or you can own the site outright. You see a free preview before you pay anything. See all prices →

How much does a small business website cost?